While the process of starting your own practice can be relatively simple, getting the attention of your target audience and increasing the number of patients that sets foot in your office can be a completely different story. There are different ways in which the internet can be used through digital marketing strategies to attract more people to your practice, but with such a diversity in terms of information available, it is sometimes hard to know what advice to follow.
Any type of business can benefit from testimonials and customer reviews. This is a fact that needs no explanation – when patients interested in coming to your practice see what your existing patients have to say about the services offered, they would be more likely to give you a call and make an appointment (that is, given that you have good reviews and testimonials).
The only problem that comes to mind here is the fact that you do not want to feel pushy when it comes to asking patients for testimonials. In this post, we take a look at a couple of ways that you can get patients to provide you with testimonials without seeming too pushy or causing other issues.
Why Should You Care About Patient Testimonials?
Testimonials have become a critical part of any business, big or small, in the modern-day. A testimonial is essential a statement provided by a patient (or client) that you have provided a service to in the past. There are different types of testimonials – with the advancements in the internet, even a review placed on your practice’s Google Business profile now accounts as a testimonial. You can also have testimonials in the form of video content or even recordings.
The main reason why you should definitely be collecting testimonials from patients is that these statements can actually help to provide a boost in the reputation of your business. They allow other people to get an overview of the experience that previous patients have had while they utilized the services that you offer at your office. In turn, this helps to build trust.
Another way that testimonies tend to help comes into play when you consider the fact that not all of the comments you get will be positive. There may be cases where a patient complains about something related to your practice. By having an opportunity to get an insight into what issues your patients are having, you have the ability to improve your business.
How Can You Capture Testimonials?
Asking for testimony from a patient does not have to feel overwhelming, but, at the same time, you do not want to come across as being pushy. Another thing to consider is that you never want to appear desperate for the review or testimonial.
When it comes to getting more testimonials for your practice, the first step to take is to provide patients with different ways of providing these statements to you. While the internet has made things much easier, you need to cater to all patients. There might be a few individuals who would be willing to write a testimonial for you by filling out a form. Others, however, may prefer to take a look at your Facebook page or perhaps your Google Business listing and leave a review there.
Once you have a few options that patients can use in order to provide you with a testimonial regarding the services received, then it is time to initiate a strategy that would ultimately get more people to provide a statement on their experience with your practice.
Understanding when it is a good idea to ask for a testimonial is important. It is usually not the best idea to just throw this idea onto the patient on their first visit. Instead, build a relationship with the patient. Show them that you care. Wait until the point where the patient tells you about their experience with your practice – at this moment, you should ask them if they would be willing to provide a testimonial.
While pushing for a testimonial too soon can be disastrous, waiting too long could also be problematic. Find that perfect moment to get the best testimonial.
When the patient agrees, be sure to provide them with an overview of the options you have available. Tell the patient they can fill out a form in your office, or give them a business card and tell them you have a section on your website and Facebook page where they can add a review as well.
Patients do not want to go through a process that is going to be inconvenient to them or take up too much time. Give them the easiest way possible to leave a review. This way, you are more likely to get those patients to go through with the process and publish their statement.
What To Consider When Publishing Patient Testimonials
With a nursing practice being in the medical and health care industry, patient data is considered both sensitive and confidential. This makes things a little confusing when it comes to collecting testimonials.
When you do collect a testimonial, always ask the patient permission to publish it. Tell them exactly where you will be publishing the statement. You should also ask the patient what details you can publish with the statement. Ask them if they are comfortable with you publishing their name and city, or rather perhaps just a city.
Obtaining testimonials from previous patients can provide individuals interested in using your services with trust. When obtaining testimonials, you never want to seem pushy. Instead, make sure patients know that you would appreciate such a contribution from their side, without making them feel like you are demanding a review from them.