Are you interested in giving your medical practice’s website a fresh, new look? Or maybe you are just now thinking about designing your medical practice’s website? Well, let us tell you that having a medical practice in the 21st century, without having a professionally done website to go with it is simply impossible. Not if you are interested in running a successful business that is.
That is what brought us here. This is for all of you out there who are interested in refreshing your website or starting a new one. In the following, we will list all of the main pages that a stunning looking website should have. You will see – not too long after that, your business will blossom, and the phone will not stop ringing.
So, which pages do you need to include on your medical practice’s website?
Fight the competition around you by offering your patients a clean layout and responsive design and system. These are the roots of your website that you need to focus on. You do not want your website to look cluttered or too empty as well. That is why you should make it your goal to include all of the main pages that we have to share with you in the following to offer your patients only the best, starting from your website, that is.
- Make a good first impression with a quality headline
You, like any other living person on the face of the Earth, know that the first impression is what matters, even when it is only a website that is being involved. Remember that your future patients are visiting your medical practice’s website before they are ever meeting you, and what is a better way to leave a good first impression other than serving them a quality headline.
This headline should represent you and your medical practice in the best light possible. The headline is usually a one-sentence short but enough to tell your patients everything that they need to know that they are on the right path. Keep it simple and let the website’s clean layout to tell the rest of you.
- Make the contact information visible
The goal is to make your future patients notice your contact information as soon as they land their look on your medical practice’s website’s headline! After you are done impressing them with the headline, they are bound to check the availability of your medical practice, most of them without even checking for further details.
Include the telephone number using bright colors and a bigger font to make that number stand out along with your medical practice’s name and headline. You want that phone to ring, after all, don’t you? And for the best effect, make that number stick out on every page that the patient can visit while checking your website.
- Include an online appointment booking form
Use the perks that the 21st century and the internet have provided us with to make it even easier for your future patients to reach out to you. This would involve including an online appointment booking form that the patient can fill out and send out in just a few seconds, having their computer or their smartphone at their fingertips.
And for your own perk, discuss linking the online appointment booking forms with your own calendar. That way, the bookings will instantly be included in your calendar as you receive notifications for all the new patients that are expecting to see you and when. An easy appointment management system is just that easy, so why not use it?
- Show off your and your employees’ specialties
Now, this is the time to brag about your and your employees’ specialties. Make sure that your website showcases every area and specialty that is included in your medical practice. You can also use this area to include clean-looking photos and short bios of your employees with a focus on their specialty and education.
- Include past patients’ testimonials
Booking an appointment online in a medical practice is not much different than ordering something online when you think about it. Think about what you do when you try to order something off Amazon. After you are done reading the product’s description, you head right to the customers’ reviews, right? That is usually the thing that helps you make the final decision about whether or not you will be ordering that specific product.
Well, why not offer that very same thing for your future patients as well? Simple enough, try to include past patients’ testimonials that have been satisfied with the care that you have provided them with at your medical practice. You can include them on your homepage, or you can create a separate page reserved for testimonials alone – the choice is up to you!
- Provide urgent care information
Often, patients face medical emergencies outside the working hours of the smaller medical practices. So what are they supposed to be doing then? This is when you get to include urgent care information on your medical practice’s website to help your patients in any way possible.
If your medical practice does not offer urgent care, you can simply share a few ways that they can use to manage their medical emergency or simply tell them to head off to the local emergency center. But if your medical practice does offer urgent care, make them see that. Include all of the information that they will need to head to your practice, as well as some simple tips that they can use while they reach you.
Because we are living in a world surrounded by technology, we are bound to use it for more than the simple scrolling on Facebook and posting photos of our latest trip. How about using the power of the internet to bring your future patients closer to your medical practice and allow your business to grow and develop faster than ever. Make sure to include all of the information that we mentioned in today’s article, and you will not be sorry!