Are Google Ads Effective?
The Internet, in all its modern glory, offers millions of search results to the discerning user for perusing. What the Internet also offers, to combat the vast pool of possibilities for each search, is a method of bringing valuable results straight to those who know what they’re looking for. It’s important to patients on the lookout for help that they find their next practitioner quickly and easily. Whether it’s a simple checkup or they’re in need of specific care, the people online looking for help should be able to find you with little effort. Google Ads offers businesses a way to offer their services at the top and bottom spaces of a search engine result page, which means that they appear as a valid search result option, simply thanks to the bid placed on a keyword used in the search.
In addition, people who search for the services they need in your location need to be able to find you quickly and easily if they’re going to choose your service, so we use nurse practitioner Google Ads targeting to bring in relevant traffic and increase your inflow of patients. Doing this type of digital marketing ensures a wider reach than your organic content alone, so you can find more people in need of your services!
It's All About the Keywords!
With Google Ads, your patients can find you by using the relevant keywords that we know will work best for you.
By choosing a specific bank of keywords for bidding, our nurse practitioner Google Ads campaigns are optimized to the fullest extent, aiming to bring in the most relevant traffic. Patients who find your ads are not only looking for the chosen services, though; there are those who will be looking for information on the conditions that they’re experiencing, and your ads will target those as well. With this keyword-targeted bidding, people who are looking up their problems can find their solutions instantly, as your results pop up on the search page. Best of all, since location targeting is a given feature in Google Ads campaigns of all sizes, we’re able to make sure that the people who find you are looking in your area for medical assistance. It’s an easy and reliable way to get the traffic that is looking for your help, with a high probability of including relevant keywords that are left out in typical SEO copy.
In addition, the use of Google Ads can expand to include Display Ads, mobile ads, and other media that take affiliated interests into mind when targeting audiences. It’s not hard to find people who are looking for quality medical care; you just have to have the right tools. Thanks to our use of these tools, your job will be that much easier to accomplish, as you can focus on the patients that come to you for help.
The ins and outs of digital marketing includes a need for understanding what the end-user is looking for or trying to accomplish. At ActiveNP, we have a history of doing just that for patients everywhere, helping them by marketing for nurse practitioners in their area. We know what patients are searching for online, and more importantly, we know what will get a practice found on Google. We also have the knowledge to use remarketing campaigns with Google Ads’ powerful tools to bring back patients you’ve had before, making nurse practitioner marketing a simpler process than ever before!
The marketing efforts needed to bring in new patients can vary depending on the practice, but one thing is certain: this form of advertising offered by Google’s marketing suite, also known as search engine marketing, is a highly effective form of digital marketing that often provides a high return on investment for practices that make the effort. Advertising is a crucial part of many marketing strategies since it includes the ability to target an audience in a very specific way. You can specify keywords that you want to target, which creates a strong relationship of trust between the search traffic and the results they find – including your page! Taking these into account, along with locations, days of the week, and times of the day, we can turn a simple marketing campaign into a stronger method of gaining new patients. All of these parameters are available for Google Ads. When you take on our nurse practitioner Google Ads services, you’re able to attract a greater number of search users than is possible with just SEO, since optimized copy still can’t include all the keywords and location targeting that a search ad can. With the right performance, the ads can even bring your site to the top of the search engine results page, creating a higher likelihood in click-throughs.