Growth is one of the most important goals that your practice has, but how do you ensure that constant growth is possible when you are juggling multiple tasks and running through a packed schedule day-after-day?
There are many strategies that can be used to help improve the growth of your local practice. Search engine optimization and paid advertising campaigns are often among the highest recommended options. Today, we want to look at one particular strategy that a lot of professionals who own a practice tend to overlook – and that is a blog.
Why Start A Blog For Your Practice?
The addition of a blog to an existing website that represents your practice could give you a 434% increase in the likeliness of ranking higher in Google and search engines. Another interesting fact is that publishing a blog post every day can easily increase your website traffic by an estimated 500%, compared to not publishing on a daily basis.
These statistics should already provide you with an overview of why it is crucial to start a blog that would essentially represent your practice. When you are able to gain more exposure for your website, you ultimately get to put the details of your practice in front of more people. This increases interest in your local business.
Simply providing general information on the services that your practice provides and perhaps directions might help the patient realize what you can offer them, as well as where to find you, but it does not show them that you are a true expert in your field.
Adding a blog does not only help with improving the search rankings of your website and gives you the ability to boost your traffic. When you take the time to publish posts related to relevant topics, then you are also establishing yourself as an authority in the health care industry.
The blog topics don’t have to be too complex – you want to publish content that will be easy to understand for the visitor, who could be a potential new patient but still give them an overview of your knowledge and skills.
A simple widget can then be added to the end of these blog posts, which allows the customer to request more details, to book an appointment, or perhaps to ask for a callback. This gives you an excellent opportunity to capture new leads with every post you publish.
How To Start A Blog For Your Practice
Now that we have established the fact that a blog can definitely have benefits to offer practice, you might not be sure what the next step would be from your side. Starting a new blog is usually free, especially if you already own a website. You will usually be able to use the same hosting service to get your blog up and running. It is important that the blog is hosted on the same domain, which would definitely count toward your search rankings.
The first step is to take a closer look at the existing structure of your website. If you have a website that is powered by a Content Management System, then adding a blog is usually very easy. For example, WordPress already comes with a series of built-in tools that allows you to start writing blog posts instantly – you can set up categories and then assign the posts to these categories. You can then simply make an adjustment to your menu system to include a link to your blog.
If you have a website that was developed without the use of a Content Management System, then you would generally have to install a blog alongside the source files of your website. You could, however, also get in touch with the company who developed the website and see if they can set up a blog system for you.
Once the blog system has been installed and configured, the next step is for you to start blogging.
How To Blog For Success
When you write a blog post, you always want to focus on establishing authority with the content that you publish, while also making it as easy as possible for your patients to understand. There is a number of important guidelines that should be followed to ensure your blog posts do well, however.
First of all, just as you would implement on-page SEO for your website in general, you need to ensure you thoroughly optimize the posts that you write. Keyword research becomes a key factor here – find a few keywords to target and then incorporate those phrases into your content.
Research has shown that you should aim for a minimum word count between 1,140 and 1,285. This would give you a better chance of getting that blog post to rank higher in Google. If you are able to produce longer pieces, then try to aim for around 1,800.
You should also consider creating videos for the blog posts that you will be publishing. These videos should not only be uploaded to YouTube in order to generate a backlink and traffic to your blog but should also be available directly on your blog. Adding video content to a blog post can increase inbound links and content shares of the page by up to 300%.
When it comes to increasing the reach and authority of your practice in one go, you definitely have to consider adding a blog to your website. Regularly posting on a blog can help to boost your rankings in search engines and also establishes a better level of trust among your patients. Giving them expert advice and showing your potential patients that you have the skills and knowledge to help them with their health care needs effectively.